Sexualized Innocence
Effects of Magazine Ads Portraying Adult Women as Sexy Little Girls
Abstract
The present study tested the hypothesis that viewing images of women posed as sexy young girls can lead to greater acceptance of child sexual abuse myths. Sixty-five participants were randomly assigned to three groups: the control group who viewed “Nature” ads, the “Sexy Adult” group who viewed ads of adult women, and the “Sexy Child” group who viewed advertisements of women posed as sexy young girls. It was predicted that participants who viewed advertisements of women posed as sexy young girls would score higher on the Child Sexual Abuse Myth Scale (CSAM; Collings, 1997) than participants in the two other groups. The hypothesis was not supported; however participants who saw ads of any women scored significantly higher on the CSAM Scale than those who viewed nature ads.
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