Abstract
This article examines the complex role that morality plays in emotional reactions to media entertainment. Morality no doubt influences and to a certain extent governs our emotional responses to media, with the stories we chose to consume, the characters we love and hate, the rationale behind those feelings, the emotions that we experience on their behalf, and the pleasure and meaning comes as a result. Specifically, as media consumers, we experience emotional reactions to characters (liking), to their plights (anticipatory emotions), and to their ultimate outcomes (enjoyment and appreciation). Each of these emotional reactions are regulated by morality: character liking by moral judgments about the behaviors and motivations of characters, anticipatory emotions by sense of expected justice restoration, and enjoyment by the moral evaluation of the actual outcome portrayed in relation to the expected outcome. These processes and relationships are discussed in light of recent work on moral intuition, moral emotions, and moral disengagement.
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