Regulatorischer Fokus
Abstract
Zusammenfassung. Gemäß der Theorie des regulatorischen Fokus (RFT; Higgins, 1997) können Personen Ziele über zwei unterschiedliche selbstregulative Systeme erreichen: indem sie entweder ihre Aufmerksamkeit auf das Erreichen von Idealen und Gewinnen richten und so genannte Promotionsstrategien einsetzen (Promotionsfokus) oder aber sich auf die Erfüllung ihrer Verantwortlichkeiten und Pflichten konzentrieren und dabei so genannte Preventionsstrategien verwenden (Preventionsfokus). Der vorliegende Beitrag gibt einen Überblick der derzeitigen Befundlage zur RFT.
Abstract. According to the regulatory focus theory (RFT; Higgins, 1997) individuals can reach goals through two varying self-regulatory systems: either by focusing on their ideals and profit whereby they use promotion strategies (promotion focus) or by focusing on their responsibilities and duties whereby prevention strategies are being used (prevention focus). In regard to these foci, individuals differ in their chronic disposition and in their situative focus caused by environmental/situational factors. In the following paper an overview of the RFT is given.
References
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