To test for the effect of multiple source information on message scrutiny, in a three-factorial experiment source likability, source expertise, and argument quality were manipulated independently. In line with predictions, results indicated heightened ...
Abstract. Research and theoretical developments on the theory of cognitive dissonance are reviewed. After considering the self-consistency, self-affirmation, and aversive consequences revisions, the authors review research that has challenged each of the ...
The binding communication approach is situated at the intersection of research on persuasive communication and commitment. Binding communication refers to the combination of a preparatory act involving commitment and a persuasive message. Two studies ...
Abstract: The effects of pornography have been of central focus to communication scholars for decades. Despite this, recent meta-analyses reveal a need for additional longitudinal studies probing pornography’s socializing effects, in ...
Although overt prejudice has declined in many societies over the past decades, new advancements in intergroup relations research have uncovered various kinds of subtle biases that continue to prevail despite increases in egalitarian values. Understanding ...
Many have questioned what Barack Obama’s victory in the 2008 presidential election means for prejudice and intergroup relations in the United States. In this study, we examined both explicit and implicit prejudice toward African Americans prior to and ...
This research examines the mechanisms underlying group-based differences in implicit attitudes and malleability of implicit attitudes resulting from exposure to exemplars. We tested whether these effects are due to differences in activated associations or ...
Abstract. We examined the effect of presenting unknown policy statements on German parties’ election posters. Study 1 showed that participants inferred the quality of a presented policy from knowledge about the respective political party. ...