Psychometric Effects of ColorAbstract: Evolving software-technologies enable test users to digitally modify test materials very easily. Under the aspect of quality control this leads to the important question of psychometric equivalence of original and ...
Experiment 1 reexamined in detail conscious experiences in Ganzfeld situations with homogeneous light (red, green, or blue). Subjects were instructed to report everything, including phenomena attributed to the external world (colour, brightness, space) ...
Abstract. The color red has been shown to affect psychological functioning. In performance settings, it is associated with negative emotions, avoidance motivation, and cognitive restriction. Because red is frequently used in written performance feedback, ...
We aimed at elucidating the relationship between odor, taste, color, and food stimuli where subjects were studied either with questionnaires or in electrophysiological experiments. First, a total of 144 word pairs were rated by 660 subjects who determined ...
Abstract: In this study, the influence of chromatic and achromatic color on emotions in the Holtzman Inkblot Technique (HIT) was tested empirically. Samples of normals (n = 30), patients with neurotic disorders (n = 30), borderline patients (n = 30), and ...
Visuo-spatial attention can be directed in a top-down controlled way to search for color targets and it can be captured by color contrasts, regardless of color identity. Here we tested whether participants can both search for a particular color target (...
Abstract. Empirical evidence suggests that the color red acts like an implicit avoidance cue in food contexts. Thus specific colors seem to guide the implicit evaluation of food items. We built upon this research by investigating the ...
Abstract. Experimental psychologists, psychophysicists, food/sensory scientists, and marketers have long been interested in, and/or speculated about, what exactly the relationship, if any, might be between color and taste/flavor. While ...
Abstract. Two articles hypothesized that exposure to the color red would induce a state of avoidance motivation and reported that snack food consumption was decreased when the food was served on red plates, relative ...
Sensations of physical temperature can serve as a peripheral cue when some individuals interact with communication technology, but this phenomenon has been shown to occur only when individuals were engaged in peripheral-route associative processing. In an ...
Abstract. Red has been reported to enhance attraction for women rating men (Elliot et al., 2010) and men rating women (Elliot & Niesta, 2008). We replicated one of these studies online and in-person. To ensure rigor, we obtained original materials, ...