Abstract. The introduction of the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998) has stimulated numerous research activities. The IAT is supposed to measure the degree of association between concepts. Instances have to be assigned to ...
Abstract. Recent theoretical and methodological innovations suggest a distinction between implicit and explicit evaluations. We applied Campbell and Fiske's (1959) classic multitrait-multimethod design precepts to test the construct validity of implicit ...
In two studies, participants read persuasive messages introduced by an attractive (Study 1) or likeable (Study 2) source before completing measures of implicit and explicit evaluations. The persuasive messages were in favor of an unfamiliar brand of ...