Abstract
Zusammenfassung: In dieser Arbeit werden eine deutschsprachige Skala zur Erfassung intuitiver und rationaler Verarbeitung (Übersetzung des Rational-Experiential Inventory [REI]; Epstein, Pacini, Denes-Raj & Heier, 1996) sowie neue Skalen zur Verwendung und Bewertung verschiedener Persuasionsheuristiken vorgestellt. Das deutsche REI weist gute Itemcharakteristika und hohe Reliabilität auf und repliziert die zweidimensionale Struktur der Originalskala mit den Subskalen «faith in intuition» und «need for cognition». Beide Dimensionen sind unabhängig von sozialer Erwünschtheit, und Korrelationen mit verschiedenen Persönlichkeitsmerkmalen belegen ihre Konstruktvalidität. Weitere korrelative Ergebnisse zeigen Unterschiede in der selbstberichteten Nutzung verschiedener Persuasionsheuristiken in Abhängigkeit von «faith in intuition» und «need for cognition», die darauf hinweisen, dass zwischen Regel basierten und assoziativen heuristischen Prozessen unterschieden werden kann. Zudem zeigen unsere Befunde auf korrelativer Basis, dass eine konzeptuelle Trennung von heuristischer und intuitiver Verarbeitung geboten scheint.
Summary:In this paper we present a German scale assessing intuitive and rational processing (a translation of the Rational-Experiential Inventory [REI]; Epstein, Pacini, Denes-Raj & Heier, 1996) as well as new scales assessing the use and evaluation of various persuasion heuristics. The German REI is shown to have good item chracteristics and high reliability, and to replicate the two-dimensional structure of the original scale with its subscales faith in intuition and need for cognition. Both dimensions are independent of social desirability, and correlations with various personality traits speak to their construct validity. Further results indicate differences in the self-reported use of different persuasion heuristics contingent on the need for cognition and faith in intuition that hint at a differentiation of associative and rule based heuristic processes. In addition, the correlational patterns suggest a conceptual distinction between heuristic and intuitive processing.
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