Abstract
Zusammenfassung. In dieser Studie wurden Prädiktoren zur Vorhersage der Motivation zur Teilnahme an Fragebogenstudien erfasst. Darüber hinaus wurden die Prädiktoren verwendet, um die Beteiligung an einer geplanten weiteren Untersuchung vorherzusagen. 457 Teilnehmer nahmen an einer selbst-administrierten schriftlichen Befragung teil und beantworteten Fragen zu personenbezogenen Variablen (u.a. Fähigkeiten und Einstellungen) sowie situativen Variablen (u.a. zeitlicher Aufwand, monetärer Anreiz, persönliche Ansprache, Art der Quelle). Als Kriterium wurde die Beteiligung an einer geplanten schriftlichen Befragung verwendet. Die Ergebnisse zeigen, dass eher jüngere Personen, Personen mit höherer Bildung sowie Personen, die beruflichen Umgang mit Fragebögen besitzen, eher bereit sind, an einer Fragebogenstudie teilzunehmen. Als bedeutsame Einstellungsvariablen erwiesen sich die Privatsphäre, eine akademische Quelle der Befragung und ein persönliches Interesse am Fragebogenthema. In Bezug auf die Beteiligung zeigten sich das Alter, das Bildungsniveau, das persönliche Interesse, eine indirekte Form der Ansprache sowie der Wert, der Fragebögen insgesamt zugemessen wird, als signifikante Prädiktoren. Der Zusammenhang zwischen den Einstellungsvariablen und der Beteiligung wurde von der Teilnahmemotivation vollständig mediiert.
Abstract. In this study we explored the predictors of motivation to participate in written surveys. Moreover, we examined the conditions of the willingness to participate. A self-administered survey was answered by 457 participants. The survey consisted of individual variables, i.e., attitudes and reading skills/abilities, and situational variables, i.e., time requirement, payment, type of call for participation, and type of the source. The analyses revealed that people who were motivated to participate were younger, had a higher education, had more positive experiences with surveys, and had more contact with surveys in their occupational setting, compared with those with less motivation to participate. Private life, academic background, and individual interests were variables that predict motivation to participate. With respect to willingness to participate, significant predictors were age, education, individual interests, a non-personal call for participation, and the value of survey studies. This effect was fully mediated by the motivation to participate.
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