Abstract. Experimental psychologists, psychophysicists, food/sensory scientists, and marketers have long been interested in, and/or speculated about, what exactly the relationship, if any, might be between color and taste/flavor. While ...

Abstract. Recent studies have shown that preference judgments can vary considerably from one person to another and when these data are averaged the results can be misleading. In the current study, we examine individual differences in ...

Abstract. We investigated whether orthographic information influences speech production. We used a non-color-word version of the Stroop task in which participants had to ignore the presented words but name their ink color instead. In two ...

Abstract. The picture-superiority effect (PSE) refers to the finding that, all else being equal, pictures are remembered better than words (). Dual-coding theory (DCT; ) is often used to explain the PSE. ...

Abstract. Based on current integration theories of face–voice processing, the present study had participants process 1,152 videos of faces uttering digits. Half of the videos contained face–voice gender-incongruent stimuli (vs. congruent ...

Abstract. Increasing price precision leads to linearly stronger anchoring effects for amateurs, but highly precise anchors can backfire for experts. Previous research focused on experts bargaining about an object within their expertise ...