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Vol 24 Issue 3 2012

Editor-in-chief: Nick Bowman
Frequency: 6 issues per year

Original Article

Personal Relevance Versus Contextual Relevance
The Role of Relevant Ads in Personalized Websites
  • Nam Young Kim
  • S. Shyam Sundar
Vol. 24, Issue 3 • November 19, 2012, pp. 89–101
Preview Abstract
Shall We Play a Game?
How the Behavior of Others Influences Strategy Selection in a Multiplayer Game
  • Travis L. Ross
  • Andrew J. Weaver
Vol. 24, Issue 3 • November 19, 2012, pp. 102–112
Preview Abstract
Preview Abstract
Impression Formation Online
How Web Page Colors Can Interact With Physical Temperature
  • Robert G. Magee
Vol. 24, Issue 3 • November 19, 2012, pp. 124–133
Preview Abstract

Meeting Calendar

Meeting Calendar
Vol. 24, Issue 3 • November 19, 2012, pp. 134–134