Abstract. The present studies examine how culturally held stereotypes about gender (that women eat more healthfully than men) implicitly influence food preferences. In Study 1, priming masculinity led both male and female participants to ...

Abstract. While overt sexism has become less acceptable in recent years, sexism frequently goes unchallenged by observers for a variety of reasons. In the present investigation, we propose that people may excuse men’s sexist remarks when ...

Abstract. We investigated how men’s masculine identification and ambivalent sexism relate to evaluations of male and female subtypes. Masculine identification correlated with positive attitudes toward male and female types that conform to ...

Abstract. The current paper investigates two basic strategies that men use to recover from masculinity threats: (i) avoiding stereotypically feminine preferences and (ii) exaggerating their masculinity. In two experiments, males were ...

Abstract. Masculine honor consists of stereotypic beliefs about male behavior, including the belief that men’s aggression is appropriate, justifiable, and necessary in response to provocation, especially provocation that insults or ...

Abstract. This research examined whether threats to masculinity both inspired men’s efforts to reestablish their power over women via the promotion of ideologies that implicitly subordinate women and occurred when men were outperformed by ...