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Published Online:https://doi.org/10.1026/0033-3042/a000365

Zusammenfassung. In der Wissenschaftskommunikation sind Abbildungen allgegenwärtig. Zumeist handelt es sich dabei um Fotos, um beschriebene Sachverhalte zu veranschaulichen und Diagramme, um Forschungsergebnisse zu visualisieren. Somit stellt sich die Frage nach der Wirkung, die solche Abbildungen auf das Verstehen wissenschaftsbasierter Aussagen haben. Eine besondere Rolle scheint dabei dem Vertrauen in die kommunizierten Inhalte zuzukommen. Um diesen komplexen Zusammenhang zu modellieren, ist die Verzahnung von Wissenschaftskommunikation und psychologischer Forschung notwendig.


The Influence of Pictures on the Comprehension of and Trust in Scientific Information

Abstract. In science communication, the use of pictures is omnipresent. In many cases it involves (a) realistic pictures (mostly photographs) to illustrate matters or (b) graphs (e. g., line graphs) to visualize quantitative–empirical results. This raises the question of the effect that such pictures exert on the comprehension of the provided information. In this context, the trust in the communicated content seems to play a special role. Cooperation between science communication and psychological research is needed to model this complex relationship.

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