The current status of motive measurementAbstract. Some years ago McClelland proposed a theory of motivation in which he distinguished between implicit and explicit motives. Considering this distinction the present paper tries to determine why the ...
A sentence-priming technique was used to examine whether older women (N = 39) share a more positive view of aging than younger women (N = 35). Situationally specified statements about older and younger persons were presented, followed either by a ...
Abstract: Event-related potentials (ERPs) were recorded from 24 subjects in a visual selective-attention task in which two words were each presented both in a prime display and in a probe display with the target word defined by color. Subjects' task for ...
In the paradigm of repeated masked semantic priming (Wentura & Frings, 2005), prime and mask are repeatedly and rapidly interchanged. Using this technique in a semantic priming task with category labels as primes and category exemplars as targets (related,...
Van den Bussche and Reynvoet (2007) argued that since significant priming was observed for novel primes from a large category, subliminal primes can be processed semantically. However, a possible confound in this study was the presence of nonsemantic ...
There are two general classes of models of semantic structure that support semantic priming effects. Feature-overlap models of semantic priming assume that shared features between primes and targets are critical (e.g., cat-DOG). Associative accounts ...
Abstract. The anchoring bias is a reliable effect wherein a person’s judgments are affected by initially presented information, but it is unknown specifically why this effect occurs. Research examining this bias suggests that elements of ...
Abstract. Recent theories assume a mutual facilitation in case of semantic overlap for concepts being activated simultaneously. We provide evidence for this claim using a semantic priming paradigm. To test for mutual facilitation of ...
According to social cognition textbooks, stereotypes are activated automatically if appropriate categorical cues are processed. Although many studies have tested effects of activated stereotypes on behavior, few have tested the process of stereotype ...