Erkenne das Opfer in der Not: Die Wirkung von situativen Hinweisreizen und Priming auf die Identifikation von Hilfsbedürftigkeit
Abstract
Zusammenfassung. In dem vorliegenden Experiment wurde der Einfluß von Priming und situativen Hinweisreizen auf die Identifikation von Hilfsbedürftigkeit untersucht. Durch eine Satzergänzungsaufgabe wurden in drei Gruppen, die Konzepte Hilfsbedürftigkeit, Sicherheit oder ein neutrales Konzept aktiviert. Danach sollten diese Gruppen die Hilfsbedürftigkeit einer Zielperson beurteilen, die sich entweder in einer sicheren oder bedrohlichen Situation befindet. Die Ergebnisse zeigen, daß beide Faktoren einen additiven Effekt auf die Attribution von Hilfsbedürftigkeit haben. Allerdings ist der Einfluß des Primings nicht zeitlich beständig, sondern verschindet bei späteren Messungen.
Abstract. An experimental study investigated the joint influence of priming and situational cues on the perceived neediness of a target. A scrambled sentence test was used to prime two groups with the concepts of neediness and safety. In a third group a neutral concept was activated. A free description of the target and a subsequent adjective rating were applied as dependent measures. Although results indicated that both factors affected the attribution of neediness on a free description, the effects of priming were only apparent on this measurement and disappeared on the second task.
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