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Originalia

Kurzfristige Effekte inhaltlicher Medien-Frames:

Eine experimentelle Untersuchung

Published Online:September 01, 2006https://doi.org/10.1026/1617-6383.16.4.135

Abstract

Zusammenfassung. Der Beitrag diskutiert zunächst theoretisch und methodisch die Forschungslage zu Framing-Effekten. Dabei wird deutlich, dass bislang fast immer die Wirkung ‘formaler Frames‘ (z.B. episodischer vs. thematischer Frame) untersucht wurde. In einem Experiment untersuchten wir die Wirkung ‘inhaltlicher Frames‘ (z.B. Menschenrechts- vs. Wirtschafts-Frame). Das einfaktorielle Design mit Messwiederholung (je zwei Frames für zwei Themen) brachte unter anderem folgende Befunde: Die Medien-Frames beeinflussten die Kognitionen der Proband/inn/en, aber kaum deren Meinungen und Handlungsbereitschaft.


Short-term effects of content-related media-frames. An experiment

Abstract. The article discusses the framing effects approach, both in theoretical and methodological respect. This discussion proves that almost all studies only examine effects of ‘formal frames’ (e.g., episodical vs. thematical frame). In an experiment we studied the effects of ‘content-related frames’ (e.g., human rights vs. economics frame). The one factorial design with repeated measurement (two frames each for two issues) proved that media frames influenced subjects’ cognitions, but seldomly their opinions and readiness for action.

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