“Typisch Beamter?”
Abstract
Zusammenfassung: Die Autoren unterscheiden zwei Arten von Assoziationen zu einer Fremdgruppe. Als personale Assoziationen bezeichnen sie individuelles Wissen und individuelle Bewertungen einer Fremdgruppe. Demgegenüber bezeichnen sie das Wissen über Bewertungen in ihrer sozialen Umwelt als extrapersonale Assoziationen. Sie gehen davon aus, dass die Nutzung dieser Assoziationen bei der Beurteilung einer Person unter anderem von der Typikalität des zu beurteilenden Exemplars und der Selbstkategorisierung des Urteilers abhängt. Die Ergebnisse des durchgeführten Experiments stützen diese Annahme und stehen im Einklang zu dem Modell, dass die Typikalität eines Exemplars zu einer verstärkten Nutzung von sowohl personalen wie auch extrapersonalen Assoziationen führt, während die Selbstkategorisierung auf einer kollektiven Ebene die Nutzung personaler Assoziationen schwächt. Die Ergebnisse werden vor dem Hintergrund der Selbstkategorisierungstheorie diskutiert.
Abstract: The authors distinguish between personal and extrapersonal associations with an out-group. Personal associations are related to individual knowledge and individual evaluations of an out-group, whereas extrapersonal associations contain the knowledge about the evaluation of an out-group in the individual's social environment. The authors argue that the use of these associations in the judgment of an out-group target depends on the typicality of the exemplar and the self-categorization of the individual. Results of an experiment support this argumentation and are congruent to the model, that the typicality of an exemplar leads to enhanced use of personal as well as extrapersonal associations, whereas the self-categorization on a collective level weakens the influence of personal associations. The implications of this study are discussed in relation to self-categorization theory.
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