Abstract: Two online experiments (Study 1 N = 310; Study 2 N = 967) using video testimonials manipulated the degree of fear and shame experienced by viewers by varying the degree of risk and stigma associated with the illnesses ...
The Effectiveness of Written and Graphic Health Warnings on Cigarette Packs: An Examination of the Revised Model of Protection MotivationAbstract: This empirical study addressed the effectiveness of fear appeals on juvenile smokers. 336 smokers (mean age:...
The current study experimentally tested the effects of two types of content commonly found in anti-tobacco television messages – content focused on communicating a health threat about tobacco use (fear) and content containing disgust related images – on ...