The present paper introduces a new variant of the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998) called the Single Block IAT (SB-IAT). By eliminating the IATs block structure, the SB-IAT is argued to solve the structural problem of ...
Sriram and Greenwald (2009) introduced a new variant of the Implicit Association Test, which they termed the Brief Implicit Association Test (BIAT). The BIAT differs from a standard IAT by using less trials and by instructing participants to focus on only ...
In 2001, Brendl and colleagues reported a reversed compatibility effect for an insect-nonword Implicit Association Test (IAT), apparently indicating more positive attitudes for insects than for neutral nonwords and therefore calling into question the ...