Abstract. In this study, we combined approaches from media psychology and neuroscience to ask whether brain activity in response to online antismoking messages can predict smoking behavior change. In particular, we examined activity in ...

Abstract. Increased interaction with characters in games and online necessitates a better understanding of how different characteristics of these agents impact media users. This paper investigates a possible neurological underpinning for a ...

Abstract. We examined emotional, motivational, and evaluative responses to positively and negatively valenced online news messages about companies with a good or bad corporate reputation; the valence of reader comments on the news messages ...

Abstract. This study proposed and tested the idea that the processing of advertisements following emotionally arousing stimuli is a function of the interaction between motivational system activation and consolidation of the preceding ...

Abstract. Media neuroscience has emerged as a new area of study at the intersection of media psychology and cognitive neuroscience. In previous work, we have addressed this trend from a methodological perspective. In this paper, we outline ...