Mitarbeiter- und Kundenzufriedenheit in öffentlichen Organisationen
Eine Längsschnittstudie bei der Einführung von New Public Management
Abstract
Zusammenfassung. Es werden die Beziehungen zwischen Mitarbeiter- und Kundenzufriedenheit in öffentlichen Organisationen, die in einem Einführungsprozess von New Public Management (NPM) stehen, untersucht. Dazu wird ein Arbeitsmodell entwickelt, in dem angenommen wird, dass sich der Institutionalisierungsgrad von NPM positiv auf die Mitarbeiterzufriedenheit und die Servicefähigkeit der Mitarbeiter auswirkt. Die drei Dimensionen der Servicefähigkeit (perzipierte Struktur-, Prozess- und Ergebnisqualität) sollten mit drei analogen Dimensionen der Kundenzufriedenheit in einer positiven Beziehung stehen. Die Einführung von NPM wurde in drei öffentlichen Organisationen in einem Trend- bzw. Längsschnittdesign begleitet. Die Stichprobe besteht aus 1073 Mitarbeitern und 2631 Kunden. Für die Auswertungen wurde ein aggregierter Datensatz (n = 52 Mitarbeiter-/Kundenschnittstellen) gebildet. Das Arbeitsmodell konnte bestätigt werden. Durch die Einführung von NPM kommt es zu einer Zunahme der postulierten Beziehungen zwischen Servicefähigkeit und Kundenzufriedenheit. Ein hohes Ausmaß an NPM-Institutionalisierung, Mitarbeiterzufriedenheit und wahrgenommener Servicefähigkeit sind erforderlich für hohe Kundenzufriedenheit.
Abstract. The relationship between job and customer satisfaction in public organizations during the process of implementing “New Public Management” (NPM) was investigated. A working model, postulating a positive effect of NPM institutionalization on job satisfaction and service capability of the employees, was developed. The model further postulates a positive correlation between three dimensions of service capability (perceived structure, process, and outcome service capability) with three similar dimensions of customer satisfaction. The introduction of NPM was studied in three public organizations in a longitudinal design. The sample consisted of 1073 employees and 2631 customers. An aggregated data set was formed, consisting of 52 employee/customer interface data sets. The model was confirmed. The introduction of NPM resulted in an increase in the postulated association between service capability and customer satisfaction. High degrees of NPM institutionalization, job satisfaction, and perceived service capability are necessary to reach high customer satisfaction.
Literatur
1999). Amos 4.0 User's Guide. Chicago, Il: Small Waters Cooperation.
(1996). Psychologie der Persönlichkeit. Heidelberg: Springer.
(1992). Exercise of personal agency through the self-efficacy mechanism. In R. Schwarzer (Ed.), Self-efficacy: Thought control of action (pp. 3-39). Washington: APA.
(2000). A longitudinal analysis of satisfaction and profitability. Journal of Business Research, 47 , 161–171.
(1999). Macroergonomics and Total Quality Management: How to improve quality of working life?. Journal of Occupational Safety and Health, 5 , (Special Issue (2): Ergonomics and Safety in Total Quality Management) 303–334.
(1988). Statistical power analysis for the behavioral sciences. Hillsdale, NJ: Lawrence Erlbaum Associates.
(1979). Quasi-experimentation: Design and analysis issues for field settings. Boston: Houghton Mifflin.
(1949). The moments of the z and F distributions. Biometrika, 36 , 394–403.
(2002). Overcoming resistance to change. Public Management, (December) , 20–23.
(1966). Evaluating the quality of medical care. Milbanks Quarterly, 44 , 166–203.
(2001). Public management, TQM, and quality improvement: Toward a contingency strategy. Public Administration and Public Policy, 90 , 148–170.
(2000). The managerial drivers of employee satisfaction and loyality. Total Quality Management, 11 , 581–588.
(1994). A framework for quality management research and an associated measurement instrument. Journal of Operations Management, 11 , 339–366.
(2001). Origin and theoretical basis of New Public Management. International Public Management Journal, 4 , 1–25.
(1996). Internal service quality, customer and job satisfaction: Linkages and implications for management. Human Resource Planning, 19 , 20–31.
(1996). The management of customer-contact service employees: An empirical investigation. Journal of Marketing, 60 , 52–70.
(1994). Putting the service-profit chain to work. Havard Business Review, (March-April) , 164–174.
(1996). Expectations, perceived performance, and customer satisfaction for a complex service: The case of bank loans. Journal of Economic Psychology, 17 , 163–182.
(2003). Quality in the public sector from an employee's perspective: Experiences from a cross-national comparison. Total Quality Management, 14 , 537–548.
(1993). Die Bedeutung des Umstellungsprozesses bei der Einführung neuer Technologien. Eine interdisziplinäre Längsschnittstudie. Zeitschrift für Arbeits- und Organisationspsychologie, 37 , 10–18.
(1995). The effect of new technologies on job satisfaction and psychosomatic complaints. Applied Psychology: An International Review, 44 , 123–142.
(1996). “Permanente“ Umstellungen im Bereich von Informationstechnologien. Ein Instrument zur Beschreibung von “Umstellungsstilen“. Zeitschrift für Arbeits- und Organisationspsychologie, 40 , 144–149.
(1971). The recovery of relevance in the study of public organization. In T. Marini (Ed.), Toward a new public management administration - the Minnowbrook perspective (pp. 17-48). Scranton, Pa.: Chandler Publishing.
(1995). Quality management and job satisfaction. International Journal of Quality & Reliability Management, 12 , 72–78.
(2001). Using employee satisfaction measurement to improve people management: An adaptation of Kano's quality types. Total Quality Management, 12 , 949–957.
(1994). The Deming, Baldrige, and European quality awards. Quality Progress, 27 , 33–37.
(1979). The 1977 quality of employment survey. Ann Arbor, MI: Institute for Social Research, University of Michigan.
(1993). A critique of TQM: Problems of implementation in the public sector. Public Administration Quarterly, 17 , 42–53.
(1996). Struggles in transformation: A study in TQM, leadership, and organizational culture in a government agency. Public Administration Review, 56 , 227–234.
(2001). Evaluation of New Public Management reforms in Switzerland: Empirical results and reflections on methodology. International Public Management Review, 2 , 25–43.
(1997). Total quality management and quality of working life in a public sector organization. In P. Seppala (Ed.), From experience to innovation (pp. 522-524). Helsinki: Finish Institute of Occupational Health.
(2000). The development and application of an instrument for measurement of quality institutionalization. Paper presented at the IEA 2000/HFES 2000, San Diego, CA.
(1996). The Baldridge award criteria for evaluating TQM institutionalization. In O. Brown & H. W. Hendrick (Eds.), Human factors in organizational design and management (Vol. V, pp. 517-522). Amsterdam: North Holland.
(1989). An instrument for measuring the critical factors of quality management. Decision Sciences, 20 , 810–829.
(1991). Job satisfaction, service capability, and customer satisfaction: An examination of linkages and management implications. Human Resource Planning, 14 , 141–148.
(1995). Employee attitudes and customer satisfaction: making theoretical and empirical connections. Personnel Psychology, 48 , 521–536.
(1985). Employee and customer perceptions of service in banks: Replication and extension. Journal of Applied Psychology, 70 , 423–433.
(2001). Der Zusammenhang zwischen Mitarbeiter- und Kundenzufriedenheit: Direkte, indirekte und moderierende Effekte. Wiesbaden: Gabler.
(1992). Adapting total quality management to government. Public Administration Review, 52 , 356–362.
(2001). Adapting Total Quality Management (TQM) to government. Public Administration and Public Policy, 90 , 751–761.
(1991). Service quality and management practices: A look at employee attitudes, customer satisfaction, and bottom-line consequences. Human Resource Planning, 14 , 105–115.
(1998). Der Zusammenhang zwischen Mitarbeiterzufriedenheit und Kundenzufriedenheit. München: FGM-Verlag.
(2000). Changing the “whole system“ in the public sector. Journal of Organizational Change Management, 13 , 162–162.
(1991). Customer satisfaction: A supportive work environment and its financial costs. Human Resource Planning, 14 , 117–127.
(1989). Social cognitive theory of organisational management. Academy of Management Review, 14 , 361–384.
(