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Originalarbeit

Gütekriterien einer deutschen Kurzform des Communicator Style Measure (CSM-D)

Published Online:July 15, 2016https://doi.org/10.1026/0932-4089/a000215

Abstract

Zusammenfassung. Ziel der vorliegenden Validierungsstudie ist die Adaption einer Selbst- und Fremdbildversion des amerikanischen Communicator Style Measure (CSM) von Robert Norton (1983) in den deutschen Sprachraum. Norton (1983) postuliert elf verschiedene Kommunikationsstile, die mit Hilfe des CSM mit 51 Items valide erfasst werden können. Die Ergebnisse der konfirmatorischen Faktorenanalysen zeigen, dass die Daten die elffaktorielle Struktur des CSM sowohl in der Selbst- als auch in der Fremdbildversion des CSM gut abbilden. Zudem konnte der CSM durch die Reduktion der Itemanzahl auf 32 Items insgesamt deutlich ökonomischer gestaltet werden. Hinsichtlich der diskriminanten und konvergenten Validität konnte die Mehrzahl der postulierten Hypothesen bestätigt und damit insgesamt die Validität der Skalen gestützt werden. Zudem konnten signifikante Einflüsse verschiedener Kommunikationsstile auf subjektive organisationale Leistungskriterien nachgewiesen werden.


Validation of a German Short Form of the Communicator Style Measure (CSM-D)

Abstract. The aim of the present study was the adaptation of the English version of the Communicator Style Measure (CSM) by Robert Norton (1983) into German. Norton (1983) postulated 11 different communication styles, which were assessed using 51 items with the CSM. Results of confirmatory factor analysis show that the data represent the structure of the CSM well. In addition, the shortened 31-item version provides good characteristics regarding discriminant and convergent validity. Most hypotheses were confirmed and thus the overall validity of the scales was supported. Furthermore, significant effects of different communication styles on subjective organizational performance criteria could be detected.

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