Abstract: We review research on response-latency based (“implicit”) measures of attitudes by examining what hopes and intentions researchers have associated with their usage. We identified the hopes of (1) gaining better measures of interindividual ...
Direction of so-called affective priming effects in the evaluation task: Evidence for automatic vigilance for negative informationSummary. The mechanisms that underlie the phenomenon of automatic affective priming have not been clarified hitherto. ...
Abstract. In studies on affective priming of pronunciation responses, two words are presented on each trial and participants are asked to read the second word out loud. Whereas some studies revealed shorter reaction times when the two words had the same ...
Abstract. Among the most influential models of automatic affective processing is the spreading activation account (Fazio, Sanbonmatsu, Powell, & Kardes, 1986). However, investigations of this model by different research groups using the pronunciation task ...
A sentence-priming technique was used to examine whether older women (N = 39) share a more positive view of aging than younger women (N = 35). Situationally specified statements about older and younger persons were presented, followed either by a ...
The study concerns the measurement of individual differences in the automatic processing of affective stimuli within an affective priming paradigm. Automatic processing measures, termed processing tendencies, were defined by parcels composed of difference ...
Abstract.Bargh, Chaiken, Raymond, and Hymes (1996) and Hermans, De Houwer, and Eelen (1994) showed that a valenced target word is pronounced faster after the presentation of an affectively related prime word than after the presentation of an affectively ...
Abstract. Results from an affective priming experiment confirm the previously reported influence of trait anxiety on the direction of affective priming in the naming task (Maier, Berner, & Pekrun, 2003): On trials in which extremely valenced primes ...
Abstract. The present study aimed at investigating affective priming for originally neutral food stimuli that recently acquired their affective meaning through odor conditioning. In a first phase, pictures of different brands of yoghurts (CSs) were ...
Recently, using a conditional pronunciation task, De Houwer and Randell (2004) reported evidence of affective priming effects only when pronunciation depended on the semantic category of targets. Although these findings support the notion that spreading ...
Recent studies have shown that robust affective priming effects can be obtained when participants are required to categorize the targets on the basis of their valence, but not when participants are asked to categorize the targets on the basis of ...
Affective priming (AP) is a well-established phenomenon in which performance to a valenced target is typically better when it is preceded by an affectively congruent prime than when it is preceded by an incongruent prime. Several studies have emphasized a ...
In two experiments, we assessed evaluative priming effects in a task that was unrelated to the congruent or incongruent stimulus pairs. In each trial, participants saw two valent (positive or negative) pictures that formed evaluatively congruent or ...
The idea that conflicts are aversive signals recently has gained strong support by both physiological as well as psychological evidence. However, the time course of the aversive signal has not been subject to direct investigation. In the present study, ...
Abstract. We replicated and extended a study by Spruyt and Hermans (2008) in which picture primes engendered an evaluative-priming effect on the pronunciation of target words. As preliminary steps, we assessed data reproducibility of the ...