Abstract. In this article, we introduce the “Campbell Paradigm” as a novel variant of Rosenberg and Hovland’s (1960) tripartite model of attitudes. The Campbell Paradigm is based on a highly restricted measurement model that speaks of a ...
Abstract. Conformity – people’s propensity to comply with the norms and expectations of others – is an important driver of behavior. In this research, we develop a measure of people’s level of conformity which is grounded in an innovative ...