This paper applies the social intuitionist perspective of moral foundations theory (MFT) to the study of media entertainment. It begins by introducing the MFT’s conception of morality as an intuitive evaluative response governed by the association of ...
Abstract. The model of intuitive morality and exemplars (MIME) predicts that media content can increase the accessibility of preconscious moral intuitions, which shape subsequent moral decision making. To date, attempts to demonstrate ...
Abstract. Applying logic from both the model of intuitive morality and exemplars and construal level theory, we examined the impact of baseline moral intuition salience and social distance on the moral judgment of a narrative character ...