Virtual reality experience: situational and technological determinantsAbstract. The study is designed as a first investigation into the hypothesis that virtual reality (VR) experience depends on technology aspects like interactivity or vividness (Steuer, ...
The number of small and mobile screens being used for entertainment is growing daily. This paper presents the findings of the impact of smaller video format (specifically the Apple iPod), media content, and sound delivery on audience responses. The 2 × 2 ×...