Zusammenfassung. Es werden 2 Experimente vorgestellt, die den kausalen Zusammenhang zwischen dem Unterhaltungspotenzial von Hörspielen, der Aufmerksamkeit und dem Sprachlernen von drei- bis vierjährigen Kindern untersuchen. In Experiment 1 wurde 20 ...
Product placement, brand memory, brand image (1): Review and further experimentAbstract. On the basis of previous research it remains unclear in how far advertising effects could be achieved by product placement. Therefore, we conducted an experiment ...
Product placement, brand memory, brand image (2): Influence of attentionAbstract. According to the findings of Bock und Gómez Izquierdo (2006), product placement has only small effects, presumably because brand products are hardly noticed. To explore ...
This study tested the ability of nine different auditory structural features to elicit orienting responses from radio listeners. It further tested the effect of the orienting response on listeners memory for information presented immediately following ...
This study tested the hypothesis that animated pedagogical agents (APAs) can effectively support students’ learning by signaling visual information in multiple-representation learning environments. Novice students learned about electrical circuit analysis ...
This paper reports a study designed to investigate whether playing violent video games elicits the psychological conditions theoretically required for media use to cause aggressive behavior. Specifically, the study was designed to examine whether these ...
Abstract. We report the results of an experiment in which participants (N = 41) watched a number of television news clips containing either personal or professional stories about celebrities, while measures of information encoding, storage,...
Abstract: Event-related potentials (ERPs) capture neural responses to media stimuli with a split-second resolution, opening the door to examining how attention modulates the reception process. However, the relatively high cost and ...
Abstract: Narrative messages have demonstrated consistent effects on attitude change, with transportation as one of the most prominent explanations for their effects. However, the transportation process has yet to be fully understood. The ...